The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape. Our research is sought after by corporations and respected by our peers. We work to advance the cutting-edge of contemporary, analytics-based marketing. Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. We explore how to use market research in the marketing plan. Learn how it helps you make smarter choices in key areas like innovation and communications. The key words in this definition are; systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion.
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3 Conducting marketing research
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